Betby Partners With Magnus Carlsen For “Make Your Move” Campaign

Betby’s campaign reportedly highlights strategic decision-making in iGaming, featuring chess Grandmaster Magnus Carlsen.

Key Points of the Initiative

• Magnus Carlsen, five-time Chess World Champion, is the face of Betby’s “Make Your Move” campaign.
• The initiative focuses on the importance of strategic decision-making in sportsbook operations.
• The campaign aligns with Betby’s recent global expansions and technology partnerships.

Strategic Vision Behind “Make Your Move”

Betby has launched​ a new marketing campaign titled “Make Your Move”, featuring chess Grandmaster Magnus Carlsen. The campaign focuses​ оn the importance​ оf strategy and decision-making for success​ іn the competitive iGaming industry.

Drawing Parallels Between Chess And IGaming

In the campaign, Carlsen is depicted evaluating scenarios and making calculated moves, drawing parallels between the strategy required in chess and the decision-making involved in managing sportsbook operations.

Key Message For IGaming Operators

Betby aims to use the campaign to underscore the value of strategic planning for iGaming operators.

Official Statement By Betby

Betby’s Head of Marketing, Pierre Pulis, said:

“Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that resonate deeply with Betby’s mission. As a five-time Chess World Champion and the Greatest Chess Player of All Time, his ability to anticipate, adapt and make bold yet calculated moves mirrors the challenges faced by operators in the competitive iGaming landscape.»

Betby’s Recent Partnerships And Expansions

• October 2024: Betby partnered with Moonrail to enhance sportsbook and esports operations for CSGOEmpire, focusing on trading and risk management across multiple markets.
• September 2024: Betby expanded its presence in Asia through a collaboration with 4rabet, offering tailored solutions for the region.