By Mithcell Robinson 
New Partnership With EFL
The collaboration follows a successful bid for official live-streaming video rights to the EFL.
Stats Perform has forged a new partnership with the English Football League (EFL) after securing the exclusive International Betting Live Streaming Rights for the competition.
Starting with the 2024/25 season, this collaboration will leverage Stats Perform’s technology along with Opta data to enhance the EFL’s user experience and player offerings.
Recent Developments And Industry Impact
Earlier this year, Stats Perform established a sportsbook technology agreement with Kindred. More recently, in June, they partnered with the ICC to become its official data partner, followed by another collaboration with Novibet in anticipation of Copa America and Euro 2024.
Andrew Ashenden, Chief Betting Officer at Stats Perform, commented on this latest agreement, stating: “We are excited to bring the English Football League’s historic teams and exciting, high-quality competitions to our Bet LiveStreams service. This partnership highlights our dedication to helping our licensed sportsbook partners deliver the most reliable and engaging sports betting experiences to their customers. The EFL’s rich heritage and enthusiastic fanbase make it a perfect addition to our offerings.”
For the EFL, this development comes on the heels of a new code of conduct regarding gambling-related partnerships announced earlier this summer.
Ben Wright, Chief Commercial Officer at the EFL, remarked: “We are pleased to join forces with Stats Perform, a globally respected leader in sports AI and technology and a pioneer in live streaming for betting. We look forward to collaborating closely to create an exciting and innovative product.”